Content marketing provides businesses with an opportunity to improve conversions, increase revenue, enhance brand awareness, and establish themselves as thought leaders in the industry.
Did you know that 70 percent of business marketers are investing actively in their content marketing efforts?
This is because the only content worth marketing is the kind that can convert leads and result in sales. Therefore, it is integral to understand the different forms of content marketing and varying strategies to use.
Read ahead as we elaborate:
Why Is Content Marketing Important For Business?
Whether you’re an established business or a new startup, content marketing can help you in several positive ways:
- Through effective strategy, you can educate your prospects and potential leads about the service and products you offer
- Increase conversions
- Build a strong relationship between your business and customers
- Use your creativity to show how your services and products solve customers problems
- Build a strong sense of belonging and community around the brand
Now you know why you need to focus on content marketing, let’s take a look at popular forms of content marketing.
5 Popular Content Marketing Types
Different platforms allow you to market your content in various forms.
Here are the most common types:
With over 3.6 billion active worldwide social media users, this is one of the most sought-after content marketing forms among businesses.
It offers several platforms, including Facebook, Pinterest, Twitter, Instagram, Snapchat, and LinkedIn.
Use these in various ways to create, publish, and share content, such as live videos, stories, photos, boomerangs, tweets, and snaps.
Infographics display information in a visual form.
With a combination of simple wording, clear images, and short, crisp sentences, infographics can communicate your brand’s message effectively.
This is why 65 percent of the B2B marketers use infographics to promote their services and products.
Furthermore, they perform particularly well when you try to simplify a complex topic so that your targeted audience can comprehend it.
Did you know that blogs are among the three primary channels used by content marketers in their strategies?
Blogs allow marketers to be more creative with their topics and to provide a purpose to readers. It is also a great format to include guest opinions by industry experts so, always hire professional blog writers for your website.
Additionally, a blog will allow you to promote other external and internal content (including blog-posts) via links, add product info, and include sharing buttons.
Almost 37 percent of the US adult population listens to podcasts.
This explains why several media outliers and businesses have started creating, planning, and sharing their podcasts.
Like blogs, podcasts are a useful platform for inviting industry leaders to gain validity. It also allows you to be limitlessly creative with the content.
88% of marketers say video marketing gives them the best ROI. Additionally, above 50 percent of consumers say that they love watching videos from brands they use.
Video marketing does a bunch of other things as well: It helps increase conversions and helps your business form a relationship with the targeted audience.
Moreover, you can share video content in multiple ways, such as on your social networking channels, co-marketers site, or landing pages.
After choosing a form of content marketing, you must decide what strategy to employ!
Content Marketing Strategy
Here’s a quick content marketing guide to help your business achieve more success:
Create SMART Goals
To achieve business goals, you need to have an effective marketing strategy. For this, you’ve to create SMART goals.
A relatively popular way to decide business goals, SMART is an acronym for Specific, Measurable, Assignable, Relevant, and Time-based. Each goal should fulfill these criteria.
Take a look at a few of the SMART goals and try to set one for your business:
- Increase brand awareness
- Improve conversion rates
- Increase revenue
- Build and enhance brand loyalty
- Boost customer engagement
- Attract good strategic partners
- Build rapport with customers and prospects
Of course, these are purposely missing elements of measurability and a time-frame because those will be unique for each business.
Identify Relevant KPI’s
You need to set KPIs (key performance indicators) for the SMART goals you’ve just created above. This is the only way to witness and predict results.
KPI’s are quantifiable metrics used to measure an organization’s performance against set goals.
Here’s a quick peek at a few of the SMART goals and what KPIs you should set against them:
- Brand awareness: Email sign-ups, website traffic, followers on various social media channels, mentions (by partners and customers)
- Revenue: Website traffic and daily sales
- Conversions: cart abandonment, conversion rate, competitive pricing
- Brand loyalty: referrals, promoters, returning customers, product reviews
- Customer engagement: shares, mentions, likes, backlinks, follows
- Trust and rapport: mentions, promoters, returning customers, followers
- Strategic partners: mentions, new partnerships, backlinks
Choose The Content-Type
Decide the content type you’ll create to achieve your SMART goals. For this, think about your buyer personas and intended audience.
Once you’ve decided on your targeted group, ask yourself the following questions to help choose the right content-type:
- What are they looking for?
- What inconveniences are they trying to overcome?
- Why should they buy your services or products?
- How will your service or product help them solve their problem?
- On which platform do they spend most of their time?
After that, ponder the different content marketing types we’ve discussed earlier. This process will bring clarity to your content marketing efforts.
Choose The Right Content Channels
Next, choose the right content channels. These will be your channels where your content will be published and shared from.
Once you’ve chosen your social channels, curate content according to the platform, audience, and business type.
For example, if you’re a new startup with a B2B focus, you may consider creating a LinkedIn company page to target your intended audience.
Set A Realistic Budget
Budget your content marketing strategy in line with your overall company goals. You don’t want to eat up salary funds to create content!
For this, consider which social channels you’re targeting and what sort of content you’re making.
After that, ask yourself the following questions to help you close-in on a budget:
- Do you require additional tech or software resources for your content creation, such as a Canva subscription, Adobe Photoshop, or a camera?
- Do you need to hire designers or professional content marketers?
- Do you want access to value-adding tools?
Content Creation And Distribution
That’s it! Create your content and distribute it on your social If you’ve followed our steps, you may begin to see conversions sooner than expected.
To make sure your content strategy is consistent, use the help of a social media editorial calendar. This will help you plan and schedule posts ahead of time.
Measure And Analyze Your Content Effectiveness
Once the content goes live, you need to measure and analyze the results.
This is important because it’ll tell you whether you need to do more, less, or keep at it.
If you find it hard to gauge the outcomes, look at the SMART goals you’ve set earlier and the KPIs. Ask yourself this: have you achieved your targeted goals?
You can use Google Analytics to dissect your results accurately.
With clever content marketing efforts, you can boost conversions, reach your intended audience, increase revenue, create brand awareness, and build relationships.
It’s safe to assume that money invested in content marketing is not money wasted!