Organizations have always relied on conventional marketing practices before adapting digital marketing for their business. As a result, most business owners and marketers were skeptical initially, but they eventually hopped on the most benefitting bandwagon. Due to the same reasons, businesses will be more reliant on digital strategies, with content marketing being their priority.
Content marketing has been the king ever since marketing has existed, and its reign will last very long. Yet, regardless of the adamant advantages, most marketers still wonder how content can make them rank. You need content to promote your product or your brand – whether you use a simple slogan for a pamphlet, billboard, or even a well-crafted web copy! This means all marketing strategies are driven by content, and it is and has been the sole reason for any business’s success.
Owing to content’s power, more than 84% of marketers had invested actively in content marketing in 2020. Also, more than 78% of companies have at least one to three content marketers on their teams. Out of which, more than 70% of marketers believe that content marketing has benefitted their business more than ever.
Not that we know the importance of content marketing in 2021 and the years to come, we have carefully gathered some content marketing benefits and trends in this guide. Thus, this guide will enable the new content marketers to discover the keys to perform impeccably in their industry.
More Benefits of Content Marketing for Organizations and businesses of all sizes
Since many businesses and organizations have still not addressed content marketing as an essential tool for business success, few benefits are considered. However, pondering these benefits will help the markets fill in the gaps in their marketing strategy before moving to trends.
- High-quality content strongly impacts the audience decision-making process
- Engaging content helps keep the visitors hooked to your website
- Content gains more traction on business platforms and social media
- Content enables you to win the trust of your audience with promising solutions explained
- Content allows businesses and marketers to generate more leads
- Concrete content helps the audience makes better decisions and close purchases swiftly
- Content that enables the audience to seamlessly Increases conversions and sales
- High-quality content improves your SEO efforts
- Influential content build authority and brand awareness for any organization or business
- Content enables brands to build a community of their loyal customers and fans
- Content marketing lowers the marketing cost while keeping it efficient
Why Follow The New Trends For Content Marketing
Here are some of the most important reasons to follow the trends.
Brands Need To Satisfy Google Bots
Google is powered by AI, which is the most powerful thing and determines the ranking and visibility of your brand on the web. Therefore, it is essential to strategize your marketing in ways that satisfy google. Having that said, quality content is Google’s priority when evaluating websites for SERP rankings. Without following the trends and requirements marketers can never attain success.
Ever-Changing Google Algorithm Requiring High-Quality Content
Furthermore, with each Google algorithm update, quality content is becoming a more prioritized factor for assessing sites for ranking. This means previously published content will not benefit you today. But, keeping up with trends will help you grow faster and better than your competitors. Continuous content publishing according to the ongoing trends will help you cope up with the changing algorithm
Need Of Fresh Content Time And Time Again
With the last Google’s June algorithm update, it has become necessary for marketers to evolve accordingly and focus on their content strategy for marketing. Owing to the same reasons, more than 53% of marketers consider content creation a priority. Most of these marketers spend over 29% of their B2B marketing budgets on content marketing. This is because they clearly know the importance of optimized content for their digital marketing success.
Ever-Changing SERPs Want New Content For Better Visibility And Ranking
More businesses will have to understand this sooner or later to maximize their marketing results, increase their visibility on the web and improve their rankings on the SERPs. But, this is not just it; there is more than content marketing offers to satisfy the customer.
Customers Continuously Require Content That Answers Their Queries
Today, you need meaningful and high-quality content that offers more value and engages the visitors. However, what entertains and engages visitors can be known through buyer personas and the ongoing trends. Knowing the trends you will be able to understand what satisfies your customers and how to get their attention. Answering their questions, queries, and concerns will help strengthen their approach.
Content Marketing According To Trends Will Help You Maximize The Results
Given the facts, now you need to focus on evergreen content optimized for the algorithms and lasts longer to reap lasting benefits. And, this can be done by following the content marketing trends. These trends will also help you maintain an edge over your competitors. However, drafting a perfect strategy to work with will help you maximize results.
Content Marketing Trends To Follow in 2021 and beyond
Going over the facts and benefits covered in this guide, it is clear that content marketing is an ever-changing process. Creating and baking the content for good marketing takes time, but it doesn’t last forever. You would always need new content time and time again. Furthermore, you will always need to consider the buyers’ preferences when drafting your content marketing strategy. Hence, the emerging content marketing trends will always come into play when determining your authority over the web.
Here are some of the content marketing trends that have gained popularity in 2021 and will remain beneficial in the future.
Personalized Content Marketing
Modern consumers are more well-informed than ever! They want better and personalized communication with brands. The old days are gone when customers came to the shop and searched for what they wanted. Now customers like brands to go to them and show them what they have and how a product may solve their problem or cater to their needs.
Moreover, buyers want businesses to be specific about their consumer’s needs while fulfilling their expectations. Therefore, you need an approach with content that speaks to your consumers individually, caters to their expectations and needs only.
More than 92% of marketers have started using content marketing with the same approach, while 20% saw it as a lead nurturing process that sells. Targeting your customers according to the ideal buyer persona will help you strengthen your content marketing approach with more leads and conversions.
Focus On Solutions Instead Of Niche
With a variety of products and brands in the market, there is lots and lots of content being published for optimization for better rankings. However, as much as it may have helped you expand your reach, it would have never satisfied the customers.
This means you should not be focusing on what you do but on why you do it. Customers don’t need to know all about your product when they don’t even know why they need your product in the first place. Therefore, creating content that helps your customers determine and recognize their needs will help you establish a bond. Once the customers know how to help them, they will automatically approach your platforms to learn more about your product.
Next time you create content, it must speak more of the customers’ needs and problems than your products. This approach will help you stand out with an empathetic approach towards your customers.
Develop An Empathetic Approach
When it comes to influencing the audience, you need to connect with them emotionally. As all human beings make emotional decisions in all aspects of their lives, it is essential to be empathetic towards them to develop a bond. This means you will have to see your product from your audience’s point of view and find room for improvement. Know what your audience likes and wants to see or listen to.
For reference, Use analytics to take a peek through your customers’ activities across your platforms over the past month.
Understand the points that your customers claim, your flaws, drawbacks, and strengths. Then, try to communicate with your audience to know why they didn’t like your product and fulfill their expectations. Even 5% of customer retention can raise profitability by 75%. However, it is only possible when you genuinely connect with your audience empathetically, wanting to know what went wrong and how far you are willing to go to improve it.
With that said, over 74% of customers are more likely to make purchases based on experiences. These experience include their personal experience as well as how other claimed their experiences to be.
Telling your stories through your content or sharing how people experienced buying from you may help you empathize with the brand and the customers. After all, a survey revealed how millennial women positively respond to brands that value empathy, sustainability, personalization, and transparency. Moreover, these women clearly expressed how meaningfully engaging brands can seamlessly influence.
Optimize Your Content For Voice Search
The way you speak and the way you write are highly contradicting. This is why most of your content is unlikely to appear in voice search results if it is not crafted for it. Google claimed in one of its reports that more than 20% of searches made through mobile phones are voice searches. Given that the use of mobile phones is much more than ever before, the number of voice searches is growing at a rapid pace.
The ultimate convenience of using virtual assistants like Alexa and Siri is allowing people to search through voice. However, the conversational tone used to explore is a major barrier between the evolved consumers and brands. Therefore, creating a content strategy for voice search optimization and SEO helps broaden your global reach by catering to all sorts of searches made on the web.
Incorporate User-Generated Content
User-generated content, commonly known as user-created content, has a massive impact on the audience. Just as people are more likely to trust word-of-mouth, they are more likely to buy things when they see more people talking about them. Whether it is pictures, text, videos, or ratings for your business or product, people talking about your business express the market’s authenticity and value.
This approach has already become a major need for a good reputation over e-commerce websites, as over 85% of people trust content shared by other users. This content includes customer experiences with the brand, their reviews about the product, pictures of the product, videos of trials, and demos for the products.
UGC tends to convert faster than any other content marketing approach. This is because positive reviews, clear picture reviews, and demos help people decide better and faster about products and if they should or should not make these purchases.
Use Influencer Content For Marketing Your Products
Influencer marketing has proven to be very beneficial for brands and small businesses over the past few years. However, the trend recently elevated as social media platforms proved their worth for marketing. As a result, many people started promoting products as word-of-mouth without knowing the drastic change they would bring.
However, the trend caught the spotlight as many influencers enabled brands and small businesses to sell more after promoting a product or service through their social media or YouTube channels. Today, more than 92% of buyers rely on other people’s recommendations when making purchases. Moreover, as brands start to shift from quantity towards quality, they realize the potential of influencer marketing.
Look for more influencers that your target customers would like to see. There are several ways to know what your audience would appreciate. First, experiment with engaging content like polls and quizzes to know who they want and then get started.
The Final Take Away
Knowing how content marketing is an ever-changing process that requires businesses to evolve accordingly is one of the most important factors that foster your success today. In this guide, we have stressed that various factors require you to craft a perfect content marketing strategy considering trends.
However, it always works better to go with an AI-driven approach when it comes to digital marketing strategies. Therefore, don’t forget to include AI in the formation and scalability of your content marketing efforts. Rest assured, staying updated about the trends will guide you to work better for your business and marketing goals.
However, we understand the complexities of new businesses, organizations, and entrepreneurs when leveling up on marketing strategies. Therefore, Pro Content Club has started as a content marketing agency that aims to help companies and organizations in need. So, if you are looking forward to leveling up your marketing with effective content marketing, you can always reach out to us. We would be more than happy to serve and guide you to every extent.