Businesses all over the world have come a long way from the old conventional marketing methods. Today, the advent of technology has completely transformed the economy; from business to marketing operations, things work differently now. Modern-day start-ups can be as famous as the brands within a matter of months only due to the rise of technological tools & a plethora of different platforms on the web. Since everything revolves around the internet today, it is undeniably crucial for any business to thrive in the digital commerce industry by embracing emerging technologies – digital marketing, SEO, and website designing all alike.
SEO is critical for every online business, given the utmost importance of visibility and authority over the web. But, many marketers are still unfamiliar with the fact that SEO has to be integrated into the website’s design process. Most people design their websites first and then optimize them for SEO. Unfortunately, this is where their strategy goes all wrong for them! Therefore, we have put together this guide with the help of our expert search engine optimizers and successful web designers to enable more businesses to design their websites with SEO integration for better performance on the SERPs.
To understand how web design impacts the SEO performance of a website, you first need to understand the relationship between both. Then, read through to know more about it.
What Happens When You Don’t Design Your Website With SEO
Most people prioritize listing their products and services with bright and catchy colors and appealing images when designing a website. However, they often overlook SEO optimization, responsive Interface, and user experience, which makes it rank.
Did you know? More than 94% of people comment about their user experience and design elements after visiting the website. Things like intros and design layouts are some of the most common issues that they face.
Google search engine is getting smarter every day, and feeding the google bots is the most critical factor websites need to deal with. However, no doing so hampers your website’s visibility, reach, and rankings on the SERPs.
Therefore, it is essential to understand how website design and SEO (search engine optimization) go hand in hand. So, you’ll be able to see how you can design your website in order to boost its performance on the SERPs.
Let’s begin by understanding the drawbacks of a business website when it doesn’t have any SEO integration in its design and the possible catastrophe you may face by doing so. Here is what might happen:
- Using images instead of textual content leads to ignoring the essential names, keywords, and business information.
- Not using a sitemap for the website confuses the google bots and makes them abandon your website immediately.
- Not including appropriate Meta tags, Meta descriptions, optimized headlines, hyperlinks, and anchor texts means Google won’t see any of your content.
- Not optimizing your web design for mobile devices mean your website can’t reach 69% of your audience.
- You are not making an appealing 404 page that leads back to your website results in lost customers.
- Unnecessary ads and pop-ups annoy more than 70% of people and make them leave the website immediately.
- Using too much flash on your website makes you invisible to the search engine.
These are only some SEO-centric issues that people and businesses face when the websites are not optimized but only designed with outstanding, eye-catching elements. It is clear to understand that SEO practices bring about a massive change in a website’s performance.
Given these statistics, combining your web design with SEO is essential to increase its reach and visibility. Otherwise, it will always remain invisible for Google’s search engine bots, and your audience will never be able to find it. And Unfortunately, this means all your money spent on design will go down the drain.
Now you must be pretty enthused by how SEO can save you from all these disastrous situations. So let’s find out some fantastic ways to include SEO in your web design and the benefits that follow.
Why Design Your Website With SEO
SEO is one of the most crucial elements to foster an ideal digital marketing mix for your online business website. Any company that takes its digital strategy seriously and adds SEO to it will have a solid plan to maximize its performance on the web, especially on the SERPs. However, organic search is delicate, unpredictable, and even the tiniest miscalculations may leave you vulnerable.
When working with SEO, timing and strategy are everything; this is the critical factor to achieving the best, most cost-effective outcomes for the long term. As the need of time, a business must focus on SEO as early as they start planning their web development and designing process for their online presence. But, most companies often fail to do so and treat SEO as a retrospective contemplation or afterthought, jeopardizing future success unwittingly.
Most businesses now well-established that SEO is one of the most critical building blocks for any business website. If you want Google to recognize and rank your website, you need to optimize it with the best practices of SEO.
To list a few, here are the best SEO practices to follow for your new website or to revamp your old one:
Best SEO Practices To Include In Your Web Design
Add A Blog And Guest Blog Space To The Website
Blogs are a great way to fill your website with keywords and SEO-optimized content to portray an impeccable image of your website for Google. Google appreciates valuable content and information, and blogs are a way to feed google bots and work as an amazing content marketing strategy for all.
Additionally, creating a blogging space for any website allows your customers to quickly and frequently update their material to your website. They can share their stories and reviews with your product. You might be familiar with the fact that word-of-mouth drives more than 13% of all sales and increases brand affinity by 28%. Moreover, 70% of marketers are looking forward to spending more on word-of-mouth marketing strategies. After all, 83% of marketers are already doing this as it increases brand awareness and conversions.
This step needs to be taken in the early stages of the website, and the web designer needs to create a blogging space that would allow textual content to thrive. Given that Google values lengthy and high-quality content when ranking websites, you can put as many blogs as you like to increase your website’s authority.
Another great benefit is that the interactivity of the blog adds value to the site and increases the possibility of prospects’ social bookmarking it and social media sharing, which ultimately increases your traffic. However, blogs that receive demos often spam when they have bad links indexed or the content is plagiarized. Therefore, you must keep an eye out for it and remove it immediately as it comes into sight to ensure that you don’t give wrong signals to the search engine.
This method can assist businesses in almost any industry and increases their search engine performance. First, however, optimize all the blogs with the right keywords and interlink several blogs to form a solid internal network. This will help the bots and visitors alike navigate through the site effortlessly and increase your site’s authority.
Submit A Site Map For Google Indexing
Have you ever seen an index? We all have right from the beginning of our pre-schools as all books had several chapters, and we used the index to open them easily. However, the website is like a book with several different pages aligned and coded systemically. However, being on the website, you need a map to guide yourself to the required page. The same is the case with Google bots, and they need a map to navigate themselves to the required pages.
Whenever a search is made, the google search engine sends its bots to crawl over millions of websites. It all happens in a matter of seconds. However, when there is no map on the website to guide these bots, they end up lost and abandon your website immediately.
If you are new to web designing and SEO procedures, you need to learn about site maps. Site maps work like a map or index used to navigate the website. Two main types of sitemaps are visual and XML, commonly used by most webmasters. Search engines bots use the latter to crawl through the website, index it for search, and reach the required pages whenever a relevant search is done.
You can use a sitemap to visualize its structure or information architecture in the early stages of your web designing and development. It helps you stay aligned with your strategy and keeps and converts each main idea and subcategory from your outline into a diagram of boxes connected by lines and arrows to show how the pages are linked or going to be linked.
If you already have a website but don’t have a site map, you must immediately ask your web designer to create and add one. After all, if you want Google to find your website, you must have an XML sitemap file on it. So that bots can easily find your pages and index them.
Google Analytics For Each Web Page
When entering the digital space, one thing is a massive benefit for all businesses – Tools. You can use several different tools and software to boost your productivity and provide a simple solution for challenging tasks. Similarly, Google Analytics is one of the most popular and most used tools for analyzing your website, its flaws, and its performance on the SERPs.
The free software provides web admins with valuable and critical data sets about the website through various features. Using this tool on each web page, you track goals, events, bounce rates, and page intelligence. You can also follow the keywords and the search engines, driving your web traffic sales and leads. Finally, using the same data, you can analyze the targets and what you need to do next with the website to improve and increase its performance over time.
Avoid Excessive Codes
Google has strict guidelines for web admins, and they need to follow them for letting their sit perform well on the SERPs. Similarly, it has policies for web admins regarding design, which is not imposed but suggested in several ways.
Work On A Strategy To Reduce The Bounce Rate
Bounce rate is just a human thing and utterly their choice to leave the website. But the question that arises here is that why do they leave? Many webmasters take this lightly, but they shouldn’t. If people keep leaving your site, how will you increase your traffic, conversions, and sales?
Monitoring the bounce rate is crucial for all webmasters as a higher bounce rate indicates severe problems with your website design. Things like:
- Non-engaging content
- Non-interactive web content
- Wrongly places CTAs (Call-To-Action)
- Unresponsive website
- Longer page load time
- Random site errors
- Broken page URLs
- Not mobile-friendliness Interface
- Duplicate content
- Redundant information
- Wrongly placed advertisements
- Frequent ads and pop-ups
- Keyword stuffing in content
These are some of the several reasons that increase the site’s bounce rate. Apparently, all of these are considered web design issues.
However, a lower bounce rate indicates that your website offers value to the visitors and its features draw more traffic from sources and search engines alike. Additionally, with a higher bounce rate, websites are less likely to receive any leads as people annoyed by the designing errors are unlikely to share their information with the business.
To evaluate your website’s bounce rate and design errors or to know how it performs on the search engine, you can conduct A/B testing and improve accordingly. The results can be seen for themselves with increased conversions.
Add Optimized Title Tags To Every Page
Title tags <title> are one of the significant factors for determining the web page’s content. Therefore, if you want search engine bots to know your website quickly, you need to include the title tags that entail concise information about the page’s content.
Using company name or website name for the title tags only demonstrates the business identity but doesn’t tell the crawlers about its content. Thus, your title tag should always be the title of content published on the page.
However, the limit for words or characters within the title tag is 60 characters with spaces. Limiting the characters ensures that the full title is displayed in the bar and nothing remains neglected.
The Final Take Away
These are some basic SEO practices to include in web designs, which every business from every industry must follow when building a new website. Those who have already made their websites but can’t perform on the SERPs must perform regular site audits or seek professional help to do the best.
Summing it all up, you need to ensure that your website:
- Performs well on the SERPs
- Has a brilliant content marketing strategy with trending content types
- Pages are entirely unique and creative, with 0% plagiarism
- Speed needs to be as fast as you can
- It offers a brilliant user experience and user-interface
- It is understandable for both the users and crawlers
- It has both desktop and mobile-friendly Interface
- Has informational, valuable, and SEO optimized content
Above all, it should never compromise the customer experience. For Google, you must aim to provide a page that enables the pages to load in a blink of an eye. Moreover, if you want to give your 100%, you must believe that SEO and web design always go hand-in-hand. Both of these elements are incomplete without each other.
However, when combined, your website ranks on top of the SERP results, drives more organic traffic, generates leads, increases sales, and improves the website’s overall performance.
However, if you have a start-up and can’t design or redesign your website, you can always reach out to our experts by calling us at +1347-480-4203. Or visit our website www.procontentclub.com.
Our team of expert web designers, SEO professionals, and 360-degree digital marketing experts, who have carefully combined these strategies, will be more than happy to guide you. Also, they will brief you on the need for SEO for web design and provide complete services to build or rebuild an SEO-optimized website.