Skip to main content

Any company that wants to stay relevant in the digital age must establish a foothold in the virtual sphere. To that end, creating engaging online content is essential for any business or individual that wants not just to survive this evolving economy but thrive in it. Indeed, did you know 61% of expert marketers recommend improving a brand’s SEO to ensure its organic presence and growth? It’s why inbound marketing should be your top priority.

Nevertheless, you need what is technically called “evergreen content,” with precise keywords and an intention to rank higher on SERPs. To accomplish this objective, data and research indicate content and SEO must go hand-in-hand. The correlation is simple, yet there is a lot to comprehend, too. Fortunately, this guide will help you explore and process this relationship between the two.

For a start, whenever a business or individual needs to talk to its audience, they use content writing to convey their message while combining several marketing strategies to spread it among the masses. Whether it’s SEO, PPC, email, or any other digital activity, it needs content to show its results.

This guide explains the bond between SEO and content writing, including how the latter can be optimized for using the former’s potential!

Key Benefits Of Content Marketing

Content marketing has many distinct advantages that make it a popular marketing and publicity method among successful organizations. To fully understand the importance of content marketing, here are some benefits:

  • Offers long-term, scalable results
  • Helps convert leads and nurtures them
  • Operates as fuel for all other marketing activities
  • A great source of information and education for visitors and prospects
  • It stays light on the pocket as it’s one of the cheapest marketing methods.

Nevertheless, you should not release content for the sake of it. All content you publish must be meaningful and well-written. Quality content helps you keep your google ranks higher. In return, it generates consistent traffic for your digital platform.

This digital strategy doesn’t only apply to blogs or websites. You can produce content for social media, YouTube, and other social media platforms to expand your audience. The only thing that matters is content curated with the right keywords and trending material.

You will start receiving organic traffic once people start finding what you’ve produced through their search queries. Slowly but surely, as the traffic increases, your credibility and ranking on the SERPs increase along with it.

At this point, you might be puzzled about the relationship between content marketing and search engine optimization (SEO). For a start, online marketing helps you create awareness and build interest around your brand. SEO provides you with the technical tools needed to achieve this endeavor. However, these tools are useless unless packaged into something internet users can interact with.

This is where content kicks in. You need content to communicate, to convey your message, and that is how you push your audience into a marketing funnel.

The Need Of Content

Now that we have established that content marketing is essential for your entire marketing campaign, it’s time to explore this process. Therefore, let’s discuss how our clients find us.

We are a content marketing agency. People who will reach out to us will most probably need online marketing material. To find people who can help them with this, here are some of the possible searches they will enter in the search bar:

  • The best content writing agency near me
  • The best content writing services near me
  • Affordable content writing services
  • How to get the best content for my blog?
  • How to get the best content for my website?
  • Who can write the best content for my business website?

These are just a few examples, but the list can go on! In response to these queries, search engines will provide them with details on several content marketing agencies. The search would also offer relevant articles and guides. Indeed, this blog might be how some of our clients first learn about us.

We have always tried to inform and educate our clients through valuable data-centric content in our blogs. This practice helps us improve our rank, increases our traffic, and gets us qualified leads. Thus, we know what our clients need and offer them the best solutions before they even get in touch with our support teams.

You can replicate this for your company, too. The process may be complex, but it’s certainly worth it. Creative content attracts prospects from the search engine to your website, adding to your list of loyal clients.

The Co-Relation Between SEO & Content Marketing

SEO & Content Marketing

SEO optimizes your website for enhanced visibility and ranking on the SERPs. Hence, it relies on content for improved rankings.

To accomplish this objective, SEO utilizes content with particular indexed search-intensive keywords hyperlinked with the website URL you want to rank. These URLs are also called backlinks.

Without effective SEO, your website will not rank. Its content must be optimized with keywords, the best content marketing strategies, and appropriate backlinks.

According to research, more than 55.24% of web pages don’t have enough backlinks, allowing competitors to rank higher quickly.

That said, keep in mind that Google looks for valuable information on your website to index your pages for their search engine rankings. Hence, if you want to rank higher on SERPs, your website’s content and SEO need to complement each other perfectly.

Another study suggests that web pages with more backlinks support higher SERP rankings with increased organic traffic. Moreover, the top results on SERPs have 3.8 times more backlinks than the ones that rank lower.

Nonetheless, these links only work well with high-quality content with two thousand words or more.

In other words, Google prioritizes your website over your competitors if they have a lower backlink count or bogus content. As a result, these competitors might rely on paid advertisements to look authentic. But, since they never create any content or backlinks, their website is still never promoted by the search engine itself.

More than 91% of web pages never get organic traffic because they have no backlinks.

No content means no backlinks, and no backlinks equal no traffic. Subsequently, your website will be isolated, never appearing on SERPs unless searched by name.

Google’s Top 4 Ranking Factors

Google’s Top 4 Ranking Factors

If you don’t want your website isolated, consider going through the 200 ranking factors defined by Google. Going through each one of them is essential, albeit a little tedious. So, to understand how SEO and content go hand in hand, here are the top four ranking factors defined by Google:

  1. Website visits
  2. Time spent on a website
  3. Pages opened on each visit
  4. Bounce rate

Technical experiments with SEO have concluded that long, quality articles with adequate internal links and backlinks are essential for improved rankings. In addition, your website itself must be excellent, with valuable information and data for guiding and educating visitors.

How To Optimize Your Content For SEO

Now that you know how content and SEO rely on one another, here is a detailed guide on optimizing them perfectly to maximize outcomes.

Content can be anything used to convey your message to your audience. It can be in text, images, videos, infographics, animations, or more. But, when we refer to content marketing and SEO, we generally mean written/textual content.

Some popular examples include:

The list can go on.

SEO Content & Optimization Guidelines

You can continuously optimize your content with keywords and links for improved ranking, no matter what you write on your website. However, Google has set parameters for SEO content that all professional digital marketers follow.

Original Content

The internet has millions and billions of articles and blogs discussing just everything imaginable. Even then, your website has to stand out from this crowd. Using the same old content or ideas will never make you prominent. If you want to be different, you need to produce new content using your thoughts, concepts, and offerings.

Build trust among your audience and send positive signals to search engine bots. Once you optimize your content, it is easily indexed, which is why you need unique content to set apart your business. Besides, Google loves unique and valuable content, which is why it has set strict rules against duplicate content. All your text and images should be original and must comply with Google’s content guidelines.

Lastly, always utilize a plagiarism checker to ensure the originality of your article.

Word Count

For Google to trust your website as a reliable repository of information, you need to produce long-form content with a minimum of 2000 words. Once Google notices your visitors spend substantial chunks of time on your website, your credibility improves. In return, Google bots rank your website higher on SERPs.

To date, there is no evidence clarifying how the number of words affects your rankings, as Google prefers quality over quantity. Simultaneously, Google doesn’t like people collecting bits and pieces of information from different websites, consuming time. Due to this, they emphasize convenience. One lengthy blog post with all relevant data is the best approach, as far as Google is concerned.

Know Your Audience

Before creating content for marketing purposes, you must identify what audience will be consuming it. For example, articles written for children need to be engaging and polite, using simpler words. Conversely, if you are writing for professionals, you need an entirely different set of tone, style, and keywords.

Knowing what demographic your articles are marketed to and then catering to their needs is crucial. Once you understand who you are talking to, you can easily communicate your message in the required style.

Search Intent

Search intent is the most important thing to consider when creating content. You can check recent content marketing trends and learn what your audience is searching for. For example, people are looking for sugar-free drinks, try writing something about them.

Similarly, voice searches are becoming increasingly popular. Hence, search engines appreciate a simple, conversational tone that is easily understandable and optimized for voice search optimization. Knowing what your prospects are looking for brings you one step closer to getting them to your website.

Keyword Indexing

Keywords are the backbone of content marketing and SEO. Nonetheless, you need to conduct in-depth research before knowing how to use them. This research will help you discover the best keywords for your content. They must be unique in their own right. Although you can include generic keywords, they will only generate limited results.

On top of this, when conducting keyword research, you will discover your competitor’s keywords, ranking, performing, and underperforming keywords, too. Using all these metrics, you need to select cautiously. High-performing keywords are those that digital consumers search most. Additionally, you can use SEO tools for keyword research and audits to enhance your productivity and results.

Content Quality

Content Quality

Your content’s quality is not determined by word length and uniqueness alone. To make a piece thrive on the web, you need to take care of countless minor aspects of your content writing. Your grammar, structure, tone, vocabulary, and syntax need to work with perfect synergy.

Indeed, so much goes into content writing. It may look like a word game from afar, but it’s an art that requires time to flourish. To achieve the best results, make sure to keep up with the most recent Google algorithm updates, so you know what they require from your content to rank you higher on SERPs.

The Final Take Away

At this juncture, you must have come to one critical realization that you can’t think of SEO and content marketing without one another. Their mutual bond is unbreakable. Moreover, upon further investigation, it quickly becomes apparent that no digital marketing strategy works without engaging content.

Thus, it is essential to use uncompromising content writing strategies for all marketing efforts. If you are new to writing, then seek help from professional writers at PCC to make your SEO and digital presence more robust than ever.

Leave a Reply