Everything around us is seemingly evolving every day, with new tools and technology emerging at breakneck speed. As all aspects of the world are in flux, businesses strive to make their space in the global competition on the World Wide Web with Google as their primary support.
However, with the cut-throat competition on the SERPs, the most prominent search engine “Google” challenges website owners, web developers, and SEO experts. Those trying to take the lead on the SERPs need to keep up their pace with the ever-changing algorithms. One way or another, we rely on Google for many reasons, like its accuracy, speed, and simplicity; and the same is with businesses.
The Dynamic Google Algorithms
Google Algorithm is a complex system – precisely designed to find the most relevant results for the entered queries and rank the pages on SERPs. In addition, it ranks pages according to their authenticity and credibility by filterings through billions of web pages.
The best thing about Google is that it keeps updating its algorithm according to the new trends, consumer behaviors, devices, and technology, to provide the most seamless user experiences across all platforms.
With over 2 trillion searches every year, even the slightest changes in the algorithm can change the game for businesses. A report from Forbes also says, Google highly affects the successes and failures of all online businesses.
Google, also known as “the ubiquitous juggernaut of the digital-ecosystem,” unceasingly monitors the queries and adapts to the requirements. However, to suit the changes in technological means and strategies, one of the most daunting things most users face globally is the Google Algorithm Update. The reason behind their frustration is that they have to keep up with over 200 ranking factors outlined by Google with each updated algorithm.
Keeping up with the much-needed ritual, Google rolled out its new “Page Experience Update” recently.
This guide apprehends all you need to know about Google’s June Page Experience Update
Google’s Page Experience Update: Everything You Need To Know
Back in 2020, Google indicated that its next algorithm would specifically consider user experience. This was the first time the search giant proclaimed its upcoming algorithm update in advance, that too around 6 months before.
Google’s Page Experience Update launched in mid-June or 15th June 2021 is expected to roll out completely by the end of August. Initially, the update works for improving the mobile experience for users, but it also supports the desktop page experience, which will roll out gradually as the update completes in August.
According to Google, the page experience update is a set of page experience signals designed to improve users’ web browsing experience, both on desktop and mobile. Also, the update comes with signals that measure how people interact with a webpage. Page experience requires maximum page loading speed, usability, and an intuitive interface for users, to rank pages on the search results. This update takes ranking beyond a website’s information value.
Over the past decade, Google has introduced various user experience signals, including:
However, with this update, Google emphasized Core Web Vitals, which help monitor website functionality, loading performance, and speed.
This update has outscored the previous updates, as it offers a real-world experience to the users. This update exclusively provides metrics that measure loading performance, visual stability, speed, security, and interactivity of the page. It also includes existing Search signals:
- Core Web Vitals
- Page experience signals
- Intrusive Interstitial Guidelines
- Loading Performance
- Visual Stability
The newly introduced metrics will concretely help business owners, SEO Experts, and Web Developers measure the user experience of their site.
Google expects that this new algorithm update will take its UX efforts to new heights. Also, when website designers incorporate new strategies that align with the new algorithm, the user experience will provide them a direct ranking factor and improve their SEO practices.
How This Update Affects Page Ranking On The SERP
As the update is rolled out, the page experience will be added to the other ranking factor listed by google. The factors that Google considers when generating results for a search query.
Page experience is an essential component of any website, giving more importance to it. Google doesn’t compromise on the quality of search results it ranks. Rest assured, the pages that will rank after this update will be both credible, relevant and offering the best information and maximum page speed. Consequently, when more pages are relevant with similar information, the pages with the best user experience will receive more visibility on the SERPs.
How To Improve Page Experience Of Your Website For Better Ranking
Being a web developer or marketer, you need to comply with the latest Google Algorithms for making your website rank higher. With the recently out-rolled Mid-June update, many web developers, SEO Specialists, digital marketers, and web designers look for better strategies to satisfy the search engine. However, the science is simple!
As this update has hit the web, if you want to rank on SERP, you need to create, design, and optimize your web pages that:
- Are Mobile friendly
- Have a great loading performance
- Offer safe browsing
- Are interactive for the users
Google’s Page Experience Signals
Not that you know your way forward, here are the Page Experience Signals or factors for page ranking that you need to work on:
Core Webs Vitals Of Your Website
The most important thing for a website is user experience, loading aspects, interactive interface, and visual stability. Especially, one thing that we often miss when using a website on mobile is its visual stability. But, this update helps our search supersede by skipping the pages that don’t provide stability.
(LCP) Largest Contentful Paint:
This feature measures the loading performance (page load time) of web pages. Thus, to provide a seamless user experience, web development services should ensure that their webpage has the LCP take place within the first 2.5 seconds, as the page starts loading.
First Input Delay (FID):
FID measures the interactivity of the website’s interface and the time crawlers and users take to respond to it. For a good user experience website would need a good FID that is below 100 milliseconds. This ensures that your users have a great first impression as soon as they visit your website.
Cumulative Layout Shift (CLS):
CLS measures the visual stability of your website. For an exceptional user experience, your website would need to have a below 0.1 CLS score. It analyzes the layout shifts throughout the webpage’s lifespan. Moving from one frame to another, changes in website elements, position, or interactive features are the layout shifts that need stability across all platforms.
Tools For Measuring Core Web Vitals
Since you are dealing with technology, you cannot measure or analyze anything manually, so you need tools. As Google rolled out the new update, it also rendered the tools to help SEO professionals to make the most out of the latest update. The list of tools for measuring the core web vitals go as:
- PageSpeed Insights
- Chrome DevTools
- Google Search Console
- web. dev’s measure tool
- The Web Vitals Chrome extension
- Chrome UX Report API.
Furthermore, to simplify the page experience measurement, Google has also introduced a new page experience report in Google Search Console. The new feature offers exclusive, actionable insights and metrics about all the latest page experience components. It also indicated the absence of intrusive interstitials on your web pages, browsing status (if it’s safe or not), and the level of mobile-friendliness.
Search Console’s page experience report will help you find out:
- Percentage of URLs with Good page experience
- Percentage of search impressions (over a particular period)
- Swift evaluation of website’s overall performance
- Components of page experience signals
These reports will help you gain accurate insights shedding light on the drawbacks, which you can improve.
Mobile-Friendliness Of Your Webpages
For a better ranking on the SERP, you need to make your web pages mobile-friendly. You can use the mobile-friendly test to know where your website stands and the room for improvisation.
Safe-Browsing Experience Through Your Website
For offering a safe browsing experience, you need to ensure that your web pages don’t have any malware or misleading content. You can visit the check Google’s “Security Issues report” to find the underlying issues.
You would need to ensure if your web pages are served with HTTPS and if your website is secure for users. If not, you can learn how to secure your web pages with HTTPS security.
Intrusive interstitials make the content barred or less accessible for the users. Also, when it’s not very accessible for the crawlers to find your web pages. This will halt your ranking in no time.
The mid-June page experience update will help online businesses improve their platforms for providing a seamless experience to their customers. This improvisation will also increase the rankings of online platforms in no time.
Continuous algorithm updates on Google are a way to push online businesses towards robust technology, drastically improving their traffic, ROIs, and especially their rankings. Whereas, this update, by the time it completely rolls out in August 2021, will help all web visitors get the most valuable information with seamless user experiences over the ranking pages.
Google updates play a crucial role in web development, designing, and SEO services, feeding the masses with the best information with only a simple search query. At the same time, it serves as an amazing opportunity to seize the clientele by updating the platforms as soon as the algorithms update.
Furthermore, continuous improvisation will help the business get an edge over their competitors as they get higher ranking and visibility on the SERPs. However, page experience doesn’t mean that you can compromise on the quality of information on your website. In order to rank higher, business owners, marketers, and professional SEO service providers must ensure quality content and robust page experience at any cost!
Pro Content Club is a professional Digital services provider with Web development, Web designing, and SEO services. We have experts who can provide expertly crafted services to keep your websites updated, optimized, and aligned with the most recent Google Algorithm updates.