Just putting your content out there – hoping someone finds it – isn’t the best growth strategy for your website or blog.
After all, how can you think about creating content before you figure out who’ll read it?
Good content marketing starts with finding your target audience because you can’t afford to waste time and resources on putting out articles, blogs, and other content pieces, without knowing that they’ll have an audience.
Identifying your target audience allows you to generate content in a more efficient and goal-oriented way. In fact, according to Hubspot, audience targeting is one of the most effective ways to create demand.
So who are your people?
Let’s find out!
What Do We Mean By Target Audience?
The phrase target audience refers to the people you want to engage within your content. Know who they are, and it’ll become easier to figure out what you can do to capture their attention, maintain their interest and hopefully also get them to buy from you.
These are the people you are creating the content for. You should know them by their demographics (age, gender, occupation, etc.), personality types, and interests, among other factors, to ensure that they find your message impactful.
And that’s not all. You can segment your audience by their purchase intentions, subcultures, income, location, and more.
For example, If you run a blog about online gaming, your readers must be heavily invested in the news about computer technology, peripherals, and accompanying software.
But you’ll need to go deeper into the audience analysis to know who your core audience really is. Are they arcade gamers? Core gamers? Do they love indie games? What are their ages and interests so you can market appropriate products to them?
This helps shape your vision and streamline the blog writing process because now you know who’s reading your blog so you can give them the kind of info and deals that they are looking for.
It might be a good idea to seek help from a professional article writing agency that can conduct in-depth research on your target audiences while also guiding your content creation and marketing efforts in the right direction.
Why Do You Need That Target Audience?
Nearly 56% of consumers believe that businesses need to have a deeper understanding of their needs. Additionally, 76% of customers also shared that it is now easier than ever for them to take their business to another brand that is willing to fulfill their expectations.
Simply put, if your content efforts aren’t geared towards the right audience, you’ve got a problem.
The first step to understanding your prospective readers (and customers) is to know them well.
If you’re making an effort to produce content – you want someone to read it, share it, like it, and respond to it. The more people that interact with the content you put up, the more traction and relevance your website gets.
It may seem like a no-brainer to inundate your website with content and to market it everywhere for traffic. However, this way, you have more to lose – in terms of your brand value – than to gain.
Knowing your target audience allows you to manage them better and speak to them personally. Understanding their likes and dislikes helps you personify them and enables you to offer them what they need.
At times, your articles may lack consistency, and you might lose focus when it comes to offering your target audience what they came for. A solution to that may be to take help from a professional article writing agency; these agencies will research your niche and will form a relationship with your desired audience.
Defining Target Audience: Audience Analysis
Audience analysis is a significant undertaking that includes taking into account the various demographics of your prospects.
It studies audience statistics and couples them with metrics that allow for the creation of a buyer persona.
Create A Persona
This term refers to your ideal consumer (or reader).
Using data from the industry, extensive research, and market insights, you can create a fictional, ideal consumer. This is the individual that you will be marketing yourself to. This activity allows you to give a face to your entire desired reader and a personality that your writing should appeal to.
Having a reader persona is useful because it helps you know that ideal reader so you can focus on the challenges that they face. This should help you write content that’ll solve those challenges, making your blogs and articles a trustworthy source of information for them.
This is a powerful way to build up your reputation for readers and prospects alike.
One of the most important ways we define our audience is through demographics, such as:
It is essential to know the maturity and retention level of your desired audience so you can use the right tone and voice when writing for them.
In 2020, it would be difficult to restrict your offerings to a particular gender. However, in some cases, narrowing down the audience by gender can better guide your content.
This should help you make sure your desired target audience understands the content matter and can justify the need for it.
Know that your readers can buy into the culture you are promoting.
This can help you understand what your readers believe in, especially if the content matter demands it.
Knowing where your prospective customers live will help you better localize your content.
Using the above-defined demographics, an example of a target audience would be:
Men. 16-60 years old, earning between $2000-$3000 monthly, living in the United Kingdom, passionate about football and other sports.
This could be the perfect target audience for a website that writes about Arsenal Football Club and offers advice on buying match day tickets.
How to Identify Your Target Audience
Ask the following questions when trying to find your perfect audience:
Who Are You Writing For?
When finding and classifying people as your target audience, remember that targeting is as much about bringing people back to your page as it is about birthing new readers.
In case you have a social media presence, the people engaging with your posts will be interested in reading what you have to say. You can use Facebook Insights and Twitter Analytics to find their demographics and other information.
Even individuals who may frequent your page but don’t leave a social media trail will also form part of your target audience.
What Pages Do They Visit Frequently?
If you run a blog for football fans; specifically for fans of a specific football club, let’s say; you will know that your prospective readers will be on some collective fan groups on Facebook, or maybe even on Twitter.
Facebook is still considered as one of the most used social media platforms in 2020. It is reported that 69% of citizens of the United States of America are still dependent on Facebook, according to Pew Research.
Knowing where your target audience hangs out daily will allow you a platform to be vocal and spread your message.
Speaking in the same complex language as a dedicated fan base offers you a sense of credibility and increases the level of trust that your prospective user base will have in you.
You can even outsource this research and hire a premium article writer to take care of the writing for you.
What Do They Hate?
The internet is a fast-paced world that’s powered by information – people move around, attracted by the content they like and repelled by the content they deem negative.
Knowing what drives your desired readers away is probably the strongest tool at your disposal, as it forces them directly towards the opposite, which is where you will aim to be.
51% of people believe that they are sent too much irrelevant information; this is one example of a negative experience.
Most people can only sit and read articles during a break from responsibilities or when conducting research.
Make sure your content doesn’t compel readers to navigate away from your pages or waste their time in any way.
What Do They Like?
Give your readers what they want; it’s as simple as that. Find out what they like reading and give them more of the same.
Some premium article writing services have strategies developed around desired keyword usage and high-value content; employing these services may be a good way to drive readers to your site and keep them there.
High-value content is an incentive for readers to visit your page and engage with your content.
Content of high value usually works towards offering your readers a solution to a problem they may have or gives them information about their interests, as they need it.
It may be easy to offer your readers content that they like, but you should offer them something unique to be considered high value.
The key goal to keep in mind is to carve yourself a niche and provide your readers with incentives to come back to your website.
Knowing who you are speaking to can often make it easy to talk to them, and that is exactly why it helps to identify our target audience. Firstly, it makes your content readily available to people who are more likely to be interested in it. This keeps them coming back for more and increases the chances of conversion into buying customers and lifelong followers.
Secondly, knowing the kind of individuals gravitating towards your content helps you streamline the way you write. It also provides you with an exact idea of the topics you should be addressing.
Remember that this entire process is done to bring back old visitors and create new ones. Also, keep in mind to make yourself relevant to whatever platforms or websites your desired audience frequents.
Lastly, ensure that your offerings are unique and provide an experience no one else can; keep in mind that your readers must not equate your name with any negative experiences!
Now, are you ready to explore your audience and create high-value content that can boost your online presence? Get in touch with us at Pro Content Club to find out how we can help you do it right!