The rapid growth of eCommerce has shown no signs of slowing down, and despite economic uncertainty, businesses are optimizing their online presence for increased scalability.
With online sales expected to form approximately a quarter of all global retail sales by 2023, marketers and businesses are quickly pouncing on the opportunity to enhance their ROI.
However, a successful eCommerce store relies on optimal user experience – with seamless navigation, intuitive layout, and an easy checkout process. While this sounds easy, translating it onto a website can be an ordeal.
That is where a content management system (CMS) can prove valuable. While yesteryear web development relied on intricate coding, modern technology has simplified website creation to a drag-and-drop maneuver.
The CMS market has been around since the 90s but has experienced a staggering increase in popularity with the rise of eCommerce. As of January ’21, 63.6 million live websites utilize CMS as their building platform.
Not familiar with a CMS? No problem, we will help you understand everything about a CMS and how it comes in handy for any business – especially for an E-commerce platform. Moving forward, we will also list a few CMS best for E-commerce websites.
What Is A CMS?
A content management system is strategically designed software with tools that help you manage the content on websites. Simply put, it enables eCommerce owners to modify their store, change the layout, add different features – without worrying about the backend code changes.
A CMS’ capabilities are not limited to but include:
- Plug-ins and extension integration
- Customizable templates for e-store
- Wizard upgrades and installations
- Search Engine Optimization for your e-store
- Flexibility and ease of use
- User functionality
- Group usage functionality
- Version management
- Collaboration platforms
- Audit logs integration
It is a user-friendly interface that automates all back-end development so users can make on-site changes in real-time for better conversion.
Why Does An E-Commerce Website Need a CMS?
E-commerce websites need constant changes and content updates, but coding for every little thing is tedious and costly. CMS automates the back-end process to implement every update in real-time.
Additionally, it enables multiple people to access the system while allowing you to determine roles and user rights. With additional plug-ins and customizability features, CMS offers a powerful platform to create a robust online presence.
Looking for a CMS system to integrate with your eCommerce store? Here are some of the best alternatives available in the market:
WordPress is one of the most used CMS in the industry, powering approximately 39% of all live websites. It comes complete with a tool kit to build exclusive websites and run them through the same platform. In addition, WordPress offers a range of options for designing and developing websites. However, what makes it so prominent is the ease and convenience that it provides.
WordPress doesn’t need much expertise to deal with the platform to build and manage a site, which is why people tend to love it. In addition, it is equipped with unique web setup features, making it an ideal platform for small e-commerce platforms.
WooCommerce is another popular platform for e-commerce stores. It is a compelling open-source platform, with 22% of the market share recorded in 2021 within the top 1 million eCommerce technology sites. Also, it managed to make up to 28.24% of the e-commerce market share and became the world’s leading e-commerce platform in 2020. The reports show that WooCommerce is a rapidly growing platform with immense success.
It is highly favored for its themes and extensions. Most of its features are available to use for free. Other websites like WordPress can use an extension or plug-in to turn it into a shopping store without any difficulty. However, people who wish to have a standalone web store can build the website with WooCommerce.
Moreover, the plug-ins and extensions offered by WooCommerce offer excellent stability, functionality, and additional features to the website that their look, layout, and performance change entirely after the plug-in. However, adding unnecessary plug-ins can make the website complex and lead to compromised online store performance.
The downside is that adding a high number of plug-ins leads to unnecessary complexity and impacts site performance.
BigCommerce is a prominent name among numerous popular e-commerce store providers great for starting new online businesses of any size. It offers many built-in features, customizations for the websites, and complete page setup and editing options. By now, the platform has attracted over 55,000 merchants from different parts of the world. It has also managed to bring the famous brand onboard. Brands like Natori, Toyota, and Martha Stewart trust and use this platform, and they have been on BigCommerce for years. This clearly shows that it is a fast-growing option for new businesses, which also tends to be cost-effective.
Furthermore, it offers scalability for online stores by featuring advanced SEO and multi-channel integration. The website owners can also integrate their social media platforms on their website to create brand awareness. This will help them attract millions of customers from all over the world.
All in all, it is a complete platform with a million different features that will help you build your e-commerce store from scratch without having to code for it. The platform also offers mobile optimization for websites, WordPress integration, speed management, cloud integration, B2B functionality, and much more. In addition, adding a WordPress plug-in with a BigCommerce e-store brings more convenience for the websites.
Shopify is considered to be the most flexible e-commerce platform with a variety of features. Shopify reports having over 800,000 businesses making up to 5.4% of the e-commerce market share. With many merchants using the platform, Shopify grossed $41.2 billion in total income in 2018.
This robust platform is regarded as a 360-degree e-commerce platform with all the options a business would need to set up and run an e-commerce store. Businesses and entrepreneurs can set up their e-stores, manage their content and products, and handle the orders and deliveries through a single dashboard.
Users can also integrate eBay and Amazon with their Shopify website for free and without a custom code, which is an outstanding advantage. In addition, the platform offers maximum ease of use, customer retention, boosted sales, and whatnot!
It is also recognized as a well-known SaaS platform. Offering a simple interface and affordable costing solution for businesses has become one of the best options for startups and small businesses who want to set up their websites.
However, the downside of this platform is that it can’t be used for gigantic websites or big brands. But, the number of features you get with the platform depends on the price you pay. There are different plans, which you can choose depending on your budget. It offers constant support to the users with a range of benefits that include a separate POS system and various free store templates.
This platform is an excellent option for people who want to invest in a dropshipping business or run a small business online. You can build a well-functioned website, but it would require professional help in many phases.
Magento is yet another popular platform, with more than 250,000 e-commerce merchandisers manage their online business on the platform.
Keeping up the standards of being one of the best platforms offers a wide range of customization features for small e-stores and large businesses using the platform. Furthermore, users can make third-party integrations with the website to boost the functionality and end-user performance. In addition to smooth functionality, it also offers excellent tools for catalog management, digital marketing, and Search Engine Optimization.
Despite all the benefits, it is a relatively complex platform and requires professional assistance to set up complete e-stores.
There are various e-commerce platforms available, and the number keeps increasing as more businesses step up to digital marketing. All options offer several features and tools to provide, and the options keep upgrading with the advancement of technology.
However, to maximize the results of using an e-commerce CMS, you can create or develop your unique e-commerce platform with a built-in CMS tailored to your business needs. This way, you can ensure a custom platform adapted to your business requirements and offer the exact functionality you require. This will also help you achieve the highest possible ROI with maximum conversions.
If you’re looking for experienced professionals who can create a CMS tailored to your requirements, you can reach out to us!
We are a 360-degree digital marketing company offering exclusive web design and development services. Our services include eCommerce website development services for individuals who are eager to build their online businesses but can’t find a way to get started. Furthermore, we help our clients throughout the process and guide them about the best opportunities.
If you are still contemplating setting up an eCommerce store for your business, your competitors may have a head start. Get in touch with us today – and our experts will provide you with a free consultation to help you find the fastest way to digitize your brick-and-mortar business with exceptional website development services.