Our Blog

To stay on top of your competition, your content must have quality and draw audiences to your site. Content drives business and brings you leads that can convert to customers.

With that said, it is necessary to evaluate just how engaging your content and how effective it is at drawing audiences. … Read More

Do you wish to increase traffic on your website while conserving your resources?

Old content represents hours of ideation and writing. It is often thought of as a resource spent, not invested.

If you have always thought that was the case, well, it isn’t too late to capitalize on your returns!

In 2013, … Read More

Content marketing provides businesses with an opportunity to improve conversions, increase revenue, enhance brand awareness, and establish themselves as thought leaders in the industry.

Did you know that 70 percent of business marketers are investing actively in their content marketing efforts?

This is because the only content worth marketing is the kind … Read More

Evergreen content never gets out-dated. This type of content is not based on specific variables such as trends, current affairs, and news.

According to your industry, evergreen content changes in definition but is similarly of high quality. The key tenet of an evergreen article is that it provides a solution to … Read More

The average human being has an attention span of 8 seconds. As a marketer, it is your responsibility to make the best of that time.

E-books are still books. A person is less likely to click on an e-book than they would a YouTube video. A 5-second video can deliver the … Read More

Just putting your content out there – hoping someone finds it – isn’t the best growth strategy for your website or blog.

After all, how can you think about creating content before you figure out who’ll read it?

Good content marketing starts with finding your target audience because you can’t afford to … Read More

In recent times, blogging has grown into a world of its own. They were thought to be simple, innocuous ways to document your thoughts online. Hence the common tongue-in-cheek term- “a mommy blog.”

But these days, the implications for blogging are immense. Even national governments and organizations such as the World … Read More

The competitive world of content marketing has seen rapid development in the last decade; especially with accompanying tools!

Research shows that up to 78% of companies have anywhere between 1 and 3 content specialists. So, it is understood that content has become a major part of digital marketing.

Therefore, to facilitate the … Read More

Content production is not an easy job. Knowing what to post, when to post, and how often to post can be fairly difficult.
However – regardless of what you need content for – it should be engaging, useful, and of high-value.
It is an uphill battle in today’s competitive environment to create … Read More