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A robust digital marketing strategy entails many moving parts and the collaboration of several departments within an organization. One of the most important collaborations in digital marketing is marketing/advertising and PRs. For example, when you want to introduce new deals, offers, or newly launched products or services, PR and marketing … Read More

The rapid growth of eCommerce has shown no signs of slowing down, and despite economic uncertainty, businesses are optimizing their online presence for increased scalability.

With online sales expected to form approximately a quarter of all global retail sales by 2023, marketers and businesses are quickly pouncing on the opportunity to … Read More

I’m sure we are all familiar with the great feeling we get when Google provides the answer to our query at the very top. 

There is no need to click on various links, or excessively scroll through the page to find a small piece of information. This magic is now provided … Read More

Everything around us is seemingly evolving every day, with new tools and technology emerging at breakneck speed. As all aspects of the world are in flux, businesses strive to make their space in the global competition on the World Wide Web with Google as their primary support.

However, with the cut-throat … Read More

Content marketing is the most important part of digital marketing – in fact, it can generate three times as many leads as outbound marketing strategies. Hence, businesses now emphasize producing valuable content online.

To avoid the hassle of building an internal content development team, companies prefer outsourcing their content creation. In … Read More

Digital marketing has progressed drastically over the years, and content marketing is now seen as the top way to create long-lasting relationships with customers.

But, what is content marketing exactly, and why is it essential for your business?

Basically, content marketing is a strategy based on attracting your target audience, and turning … Read More

Most consumers go through a specific chain of thought when making a buying decision for any kind of product. They will first scroll to your page trying to find the product that suits their needs. They eventually find what they are looking for but are not fully convinced that they … Read More

Instagram has more than one billion month-to-month dynamic users, less rivalry, and a more drawn-in crowd than other social media giants such as Facebook or Twitter.

This offers businesses an opportunity to showcase their brand and product to a more focused and intrigued audience without spending a colossal measure of cash … Read More

You would notice that it takes one bad experience to tarnish the reputation gained by a hundred good experiences, making it one of the most crucial reasons to perfect your customer service!

According to research, improving customer experience can increase revenues up to 8%. This improvement in revenue comes from repeat … Read More

As a website owner, you need organic traffic to be directed towards your page to grow your business and maximize your reach. One of the best ways to do this is through backlinking.

Backlinks or inbound links are like votes from other websites that provide links to your page. These “votes” … Read More